A campaign for Glossier’s Solution exfoliator, developed and produced by Kettle and directed by Said Fayad. Charles shot the campaign as Director of Photography.
Three concepts - Celebrate Up Close, Bye Dead Skin, and Acids Are Your Friends, each built in a modular structure for performance across the funnel.
Une campagne pour l’exfoliant Solution de Glossier, conçue et produite par Kettle, réalisée par Said Fayad. Charles en a assuré la direction de la photographie.
Trois concepts - Celebrate Up Close, Bye Dead Skin, et Acids Are Your Friends.
Each concept developed in a modular structure, with versioning that addressed each audience at a different stage of the funnel.Chaque concept développé de façon modulaire, avec un versioning pensé pour chaque audience.